Coworking as a movement shares community, collaboration, openness, sustainability, and accessibility as core values. The values are intentionally vague and open to interpretation. This is the fourth entry in a five part blog series exploring these core values and how they apply in Loveland.
Sustainability has become a buzz word in the world today. There is much talk about businesses being committed to lowering their environmental impact. As a coworking space in Loveland, we would be committed to this ideal. The office would be centrally located in the downtown area which would help reduce gasoline usage. Personally, I would be able to bike most of the year to a downtown location. There also would be reduced energy usage through shared appliances (i.e. coffee maker) and a commitment to recycling. With entrepreneurs ever concerned about reducing waste, the reduce/reuse mantra is only reinforced in a co-working environment. As Angel Kwiatkowski of Cohere says in her book Coworking: Building Community as a Space Catalyst, “Do good to do well and offset the environmental footprint of the space.”
This core value can also be applied to the economic side of business. Businesses do not survive if their model is not financially sustainable. Decisions about location, amenities, pricing, etc. must factor in the ability of the space to support itself. I, as the catalyst, am not interested in creating a coworking space that created a huge profit for myself. I am more interested in meeting a need for community among entrepreneurs, freelancers, small business owners, remote workers, and creatives. The success of Loveland Coworking will be community based, not bottom line based.